WE TURN VALUES INTO VICTORIES.

Together, our teams transform growing companies through hard work, partnerships grounded in shared values, and a culture that comes from hands-on experience running small businesses. Whether we’re partnering with a branded consumer, B2B or B2C services or niche industrial company, we fuel growth through a combination of operating expertise, financial resources, and strategic business planning and execution.

Every business has growth opportunities – many of them. Our job is helping our portfolio companies figure out which ones to pursue, and how to best spend time, money, and resources.

View Our Investment Criteria

THE GRIDIRON PLAYBOOK

Over the course of 13 years and 3 funds, we’ve honed a unique in-house perspective that drives consistent, powerful results. Our approach, also known as the Gridiron Playbook, combines a comprehensive investment philosophy with documented processes that yield measurable success. It serves as our game plan for crafting impactful strategies to grow businesses, all with the ultimate goal of creating long-term sustainable value.

SOME OF OUR GROWTH STRATEGIES INCLUDE:

  • New market/channel entry
  • Salesforce expansion and development
  • New product/service development and enhancement
  • Digital marketing and data analytics enhancement
  • Artificial Intelligence and Machine Learning
  • Strategic acquisitions of companies or products
  • Process and systems improvements and optimization
  • International expansion and manufacturing/sourcing
  • Strong boards with deep industry expertise and contacts
WE LIKE TO LET OUR PARTNERS SPEAK FOR US.
Gridiron has taken the time to really learn who we are, and their greatest asset is the desire, ability, and positive approach to not just grow revenues, but to help us build a stronger, sustainable business.
Marshall Dahneke, Former President & CEO of Performance Health