Winning Together Companies
Dealer Tire
Partner Since: February 2020
HQ: Cleveland, OH
Industry: B2B and B2C Services

Dealer Tire is a national leader in the automotive aftermarket services and replacement tire and parts businesses serving automotive dealerships, rental car companies, auto auctions, OEMs, consumers, and insurance companies through its Dealer Tire, Dent Wizard, Simple Tire and Sonsio brands.

Dealer Tire LLC is a family business that was founded in 1999 by the then owners of the former Mueller Tire & Brake, a Cleveland-based retail chain founded in 1918.  Dealer Tire manages replacement tire and parts programs and aftermarket reconditioning services for more than 8,000 automotive dealerships across the U.S.

ESG Mission:

Dealer Tire’s sustainability vision reflects the guiding values they have held since their founding over 100 years ago. Their philosophy of “do unto others” applies equally when they consider the environment, equity, inclusion, and governance. They strive for constant improvement in creating a fair and inclusive workplace, careful stewardship of resources, thoughtful and constructive engagement with all of their communities, innovating new solutions that support all of these goals, and holding themselves to the highest standards of accountability and governance.

 Select ESG Highlights:

  • Serving their Customers for the Common Good: Tires are one of the most important pieces of safety equipment for any driver, Dealer Tire regularly engages with all tire manufacturers and OEMs to ensure products are safe and compliant. Dealer Tire started a Target Zero program, a strategic initiative to reduce major safety incidents.
  • Diversity & Inclusion: Dealer Tire believes it is stronger with a diverse, inclusive team that reflects its diverse and vibrant community. In 2019 Dealer Tire became a signatory of the Greater Cleveland Partnership’s Equity & Inclusion Leadership Commitment, pledging to increase diversity in the organization and to create an inclusive work environment for employees.
  • Environmental Sustainability: The Dealer Tire website helps customers choose eco-friendly products, which are clearly labeled during the purchase process. Dealer Tire has implemented programs to reduce its carbon footprint, limit energy and water usage, divert material from landfills, and expand recycling efforts.

Dealer Tire

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