Winning Together Companies
Rough Country
Partner Since: May 2017
HQ: Dyersburg, TN
Industry: Branded Consumer

Rough Country is a disruptive, digitally native direct-to-consumer/installer enthusiast brand platform catering to an off-road and outdoor lifestyle.

Rough Country was one of the founders of the off-road industry and remains one of the fastest-growing manufacturers and marketers of aftermarket suspension products and off-road accessories with a product portfolio covering ~90% of truck and Jeep models on the road. Rough Country offers best-in-class service and value to its enthusiast customer base, with same-day shipping, a 90-day satisfaction guarantee, and a lifetime replacement warranty. 

ESG Mission

Rough Country’s products help people pursue their passions in the outdoors with rugged versatility, dynamic looks, and an impeccable reputation for safety.  Rough Country provides vehicle upgrades and accessories that enable everyday users, enthusiasts, and professionals to customize their vehicles to embody their lifestyles.

Selected ESG Highlights

  • Rough Country creates environmental focus through initiatives to reduce steel consumption and transportation, and the use of cardboard and plastic packaging.
  • Rough Country supports current military members and veterans through employee recruitment, by organizing fundraisers for organizations like Operation ReConnect and by providing military discounts for military members and their families.
  • By creating well-paid manufacturing and assembly jobs, Rough Country contributes to economic development in rural Tennessee.
  • Rough Country encourages employees to take time in leadership roles within charitable organizations and donates to local schools, charities, and toy drives.

Please Fill Out This Form


    Download the Thematic Areas of ExpertiseSM PDF