Founded in 1986 and based in Dyersburg, Tennessee, Rough Country is a leading provider of branded aftermarket performance-enhancing products and accessories to the truck, Jeep and SUV enthusiast market. Catering to consumers’ passion for off-road and outdoor lifestyles, Rough Country offers superior value and best-in-class service to its enthusiast customer base through a disruptive, direct-to-consumer and direct-to-installer ecommerce platform.
Rough Country’s products help people pursue their passions in the outdoors with rugged versatility, dynamic looks, and an impeccable reputation for safety. Rough Country provides vehicle upgrades and accessories that enable everyday users, enthusiasts, and professionals to customize their vehicles to embody their lifestyles.
Selected ESG Highlights
- Rough Country creates an environmental focus through initiatives to reduce steel consumption and transportation, and the use of cardboard and plastic packaging.
- Rough Country supports current military members and veterans through employee recruitment, by organizing fundraisers for organizations like Operation ReConnect and by providing military discounts for military members and their families.
- By creating well-paid manufacturing and assembly jobs, Rough Country contributes to economic development in rural Tennessee.
- Rough Country encourages employees to take time in leadership roles within charitable organizations and donates to local schools, charities, and toy drives.