WE TURN VALUES INTO VICTORIES.

Together, our teams transform growing companies through hard work, partnerships grounded in shared values, and a culture that comes from hands-on experience running small businesses. Whether we’re partnering with a branded consumer, B2B or B2C services or niche industrial company, we fuel growth through a combination of operating expertise, financial resources, and strategic business planning and execution.

Every business has growth opportunities – many of them. Our job is helping our portfolio companies figure out which ones to pursue, and how to best spend time, money, and resources.

View Our Investment Criteria

THE GRIDIRON PLAYBOOK

Over the course of 16 years and 4 funds, we’ve honed a unique in-house perspective that drives consistent, powerful results. Our approach, also known as the Gridiron Playbook, combines a comprehensive investment philosophy with documented processes that yield measurable success. It serves as our game plan for crafting impactful strategies to grow businesses, all with the ultimate goal of creating long-term sustainable value.

Thematic Areas of ExpertiseSM

Gridiron invests in Thematic Areas of ExpertiseSM where we have built strong knowledge, expertise, successful executive talent, and a company-specific level of understanding. We know how to partner with founders, owners, and management teams to help companies win and know what to avoid within our Thematic Areas of ExpertiseSM.

DOES YOUR COMPANY FALL WITHIN ONE
OF OUR THEMATIC AREAS OF EXPERTISE?

Centers of Excellence

Within our Gridiron Playbook, we have developed Centers of Excellence that include best practice processes, ideas and resources, and real hands-on experience from our extended Gridiron Team of Operating Partners and Board of Business Executives. Once Gridiron and a company partner together, these tools and resources are available to the management team to use as appropriate to support the company’s vision and strategy.

SOME OF OUR GROWTH STRATEGIES INCLUDE:

  • New market/channel entry
  • Salesforce expansion and development
  • New product/service development and enhancement
  • Digital marketing and data analytics enhancement
  • Artificial Intelligence and Machine Learning
  • Strategic acquisitions of companies or products
  • Process and systems improvements and optimization
  • International expansion and manufacturing/sourcing
  • Strong boards with deep industry expertise and contacts
WE LIKE TO LET OUR PARTNERS SPEAK FOR US.
Gridiron has taken the time to really learn who we are, and their greatest asset is the desire, ability, and positive approach to not just grow revenues, but to help us build a stronger, sustainable business.
Marshall Dahneke, Former President & CEO of Performance Health

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    Download the Thematic Areas of ExpertiseSM PDF