NEW CANAAN, CT, September 8, 2025 – Leaf Home (“Leaf”) announced today that it has acquired Erie Home (“Erie”), combining two of the foremost leaders in the direct-to-consumer (“DTC”) home solutions sector. The combination of these two organizations expands Leaf’s position as the largest DTC residential services and products provider across North America and adds significantly expanded capabilities and offerings for homeowners. Both Leaf and Erie are part of the Gridiron Capital (“Gridiron”) portfolio of companies, and the firm has actively supported the significant, profitable organic growth of both Leaf and Erie since partnering with the founders of each company in 2016 and 2021, respectively. Gridiron will retain majority ownership of the combined company.
Ares Management funds (“Ares”) led a preferred equity investment in Leaf as part of the transaction, which Gridiron supported with additional investment. Ares will serve as an active, value-added investment partner to Gridiron, Leaf’s Board and leadership team going forward. Apollo funds led the debt financing for the acquisition and recapitalization of Leaf, along with participation from Ares. Industry-Leading Combination Delivers Enhanced Customer Experience Through Operational Excellence and National Scale The transaction establishes Leaf as a leading residential services company that will tackle common homeowner challenges and simplify the customer experience by ensuring consistent, high-quality service nationwide. Following the transaction, Leaf will service customers through over 300 field offices with more than 3,100 trained sales consultants and 2,400 licensed installers, supported by sophisticated data-driven marketing capabilities, real-time financing options and an integrated and comprehensive technology stack, enhancing every step of the customer journey, from the first call to project completion. Jenilee Common, the current CEO of Erie, will become CEO of the combined organization, continuing both companies’ strong legacy of leadership. She will partner with Rocco Mango, who will assume the role of President and COO. “Bringing together these two leading companies enables us to become the most trusted and comprehensive solutions provider for homeowners throughout North America. Our shared vision, values, and commitment to best-in-class customer service will allow us to provide customers with a wider variety of quality products that will protect the condition and enhance the appearance and value of their homes. This combination isn’t just about scale and efficiency; it’s about creating a company that people turn to with confidence, knowing we’ll deliver not just quality products, but peace of mind,” Common stated. “I’m tremendously proud of the growth and reach that Leaf has achieved to date, and I’m excited for this new chapter. I am pleased to be part of this journey and to support Jenilee as she steps into the role of CEO for our combined organization,” added Rex Tibbens, Executive Chairman of Leaf. Tom Burger, Co-Founder and Managing Partner of Gridiron, stated, “We’re proud of the growth and strategic expansion that both the Leaf and Erie teams have executed on throughout our partnership, and are very excited about what this combination means for the future.” Joe Saldutti, Managing Director of Gridiron, commented, “These are two highly complementary businesses, with accomplished management teams and a strong reputation for excellence. With the thoughtful leadership of Jenilee Common, we look forward to our continued partnership for this next phase of growth. On behalf of Gridiron, I also want to extend our continued appreciation to Rocco Mango for his leadership, dedication and vision. Under his leadership, Leaf Home has grown tremendously, and we are immensely pleased to have the continuity of his support and insight as he steps into the role of President and COO.” Matt Underwood, Partner in Ares Opportunistic Credit, said, “We are excited to support Leaf and its acquisition of Erie to drive continued growth as a combined company. We look forward to lending our financial and operational experience and insight to Gridiron, Leaf’s Board and leadership team as they execute against their long-term goals for value creation.” Combined Offerings and Customer Benefits Together, Leaf and Erie will be positioned to provide the residential services experience customers have long desired, including simplified contractor selection, quick-access financing, skilled installers, and faster installation, all backed by consistent, high-quality service nationwide. Powered by advanced technology, the combined organization will streamline operations from the first call to project completion, providing tailored solutions and leveraging targeted marketing and optimized sales. The newly formed company will have a presence in 48 U.S. states, as well as Canada, effectively reaching customers coast-to-coast, with offerings including:- Re-Roofing: Metal and asphalt re-roofing
- Gutter Systems: Gutter protection and replacement
- Basement Solutions: Waterproofing, foundation, and air quality services
- Water Solutions: Systems designed to improve water quality
- Bath Solutions: Installation, remodeling, and conversions
- Stair Lift Solutions: Customized residential mobility solutions
- Garage Flooring: Enhancement and protection