LeafFilter Launches Leaf Home Safety Solutions
Hudson, OH & New Canaan, CT, February 22, 2019 – Gridiron Capital is excited to announce that LeafFilterTM, the largest gutter protection solutions company in the world, announced the launch of Leaf Home Safety SolutionsTM, a direct-to-consumer business that transforms homes into safe and stylish environments through high-quality accessibility solutions that improve the lives of its customers.
Leaf Home Safety Solutions and LeafFilter will be offered under parent company, Leaf Home SolutionsTM, an industry leading direct-to-consumer business, providing patented and high-value solutions that enhance the safety of the homeowner, and preserve and enhance the value of the home.
Jeff Beck, an industry veteran with 16 years of experience, will lead the Leaf Home Solutions as Chief Executive Officer and President. Since joining Leaf in March 2014, Jeff has transformed the internal business operations of LeafFilter, implementing innovative technology that has fostered unmatched scale. Harnessing a unique, $10+ billion market opportunity, Beck is confident that Leaf Home Solutions will match and surpass the level of double digit growth that LeafFilter has achieved.
“We are excited to begin this new chapter of our business, which is only possible because of our unique direct-to-consumer platform and customer service,” said newly appointed CEO & President, Jeff Beck. “Our rapid expansion as a company is due to our unwavering dedication to enhancing the safety and value of homeowners and their homes. Bringing together two direct-to-consumer powerhouses – LeafFilter and Leaf Home Safety Solutions – under the Leaf Home Solutions brand, we will continue to strengthen our customer relationships through direct, in-person engagement and expand our business at double digit rates.”
Leaf Home Safety Solutions allows homeowners to maintain their independence and mobility with home safety features including low-entry walk-in tubs, high-quality stair lifts and tub-to-shower conversions – all backed by an exclusive limited lifetime warranty. Through its in-home end-to-end service guarantee, Leaf Home Safety Solutions’ skilled technicians provide in-home consultations, customizations, delivery and installation.
LeafFilter is #1 rated by a leading consumer rating agency among professionally installed gutter protection systems. From its innovative design to its seamless installation, LeafFilter offers the best gutter protection on the market. Its solutions fit all styles of gutters, and consist of a micromesh interior and uPVC frame to optimize debris repellence and weather resistance.
With over 230,000 satisfied customers, Leaf Home Solutions is poised for impressive growth. This month, the Company opened its 57th direct customer service delivery center in North Los Angeles, and continues to plan for further expansion on the West Coast and other addressable markets.
About Leaf Home Solutions
Leaf Home Solutions is an industry leading direct-to-consumer business, providing patented and high-value solutions that enhance the safety of the homeowner, and preserve and enhance the value of the home. Our solutions, LeafFilter and Leaf Home Safety Solutions, increase the comfort and ease of living in your home, while decreasing the burden and risk of maintaining it. Leaf Home Solutions serves customers throughout the U.S. and Canada from 57 direct customer service delivery centers. Our deep understanding of our significant and growing customer base is underpinned by direct, personal engagement with our customers in their homes, and sophisticated, data-driven and multi-channel customer identification capabilities. Our highly trained field sales and service colleagues directly engage with our customers at their homes, resulting in industry leading, direct and honest customer service and satisfaction. For more information, please visit www.leafhomesolutions.com
About Gridiron Capital, LLC
Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services, and niche industrial segments in the United States and Canada. We help transform growing companies by winning together through hard work, partnerships grounded in shared values and a unique culture that comes from hands-on experience building and running businesses. As a team led by former operators and entrepreneurs, we know what it takes to run successful businesses on a day-to-day basis. Additional information is available on the firm’s website: www.gridironcapital.com
Media Contact
Thomas A. Burger, Jr., Co-Founder & Managing Partner, Gridiron Capital, LLC
tburger@gridironcapital.com