Foundation Wellness
Company Overview
Foundation Wellness is a category leading manufacturer of branded and private label wellness solutions including the #1 Podiatrist Recommended orthotics brand (PowerStep) and market leading performance insole brand (Currex). Product categories Foundation Wellness produces include PowerStep and Currex insoles, Foot Petals foot care products, Doctor Hoy’s topical analgesic, private label orthopedic softgoods, padding for military headgear, and other foam related items. Prime channels Current Investmently are Clinical (Podiatry, Chiro), e-commerce (Amazon and DTC), Target, and Shoe/Run Specialty. Foundation Wellness’ mission is to “create innovative, trusted solutions that empower consumers to lead active and pain-free lives.
Partner Details
Sector: Consumer Products & Services
Video Case Study
Growth Opportunity
When Gridiron acquired Remington Products Company (now Foundation Wellness) in 2019, the team recognized the opportunity to transform a private label manufacturer into a leading consumer wellness platform . The company was well-positioned for growth through digital transformation, branded sales expansion, and operational refinements. With branded sales representing only 40% of revenue, there was a significant opportunity to shift toward higher-margin direct-to-consumer channels while optimizing operational efficiency.
Gridiron Advantage
Foundation Wellness leveraged Gridiron’s Centers of Excellence to drive transformation across three key areas: talent development, digital acceleration, and operational excellence. Gridiron supported a comprehensive leadership transformation to build capabilities for a larger, brand-focused business. Branded sales grew to 79% of total sales at the exit thanks to diversification of distribution channels. The Digital Accelerator team helped establish robust metrics and processes, achieving consistent return on ad spend above 3.5x. During COVID-related supply chain disruptions, operational excellence initiatives enabled continuous operations across U.S. and Vietnam facilities while improving efficiency.
Winning Together.
Under Gridiron’s partnership, Foundation Wellness achieved significant growth by substantially expanding its branded sales presence and accelerating revenue growth. The company’s digital transformation established a robust direct-to-consumer platform serving millions of users, becoming both the fastest-growing and highest-margin channel. Operational improvements drove substantial margin expansion while optimizing working capital efficiency.
In September 2024, Foundation Wellness was sold to Bansk Group.
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