Erie Home
Company Overview
Erie Home is a leading direct-to-consumer residential products and services company, primarily offering re-roofing solutions with more than 90 locations across 37 states.
For over 40 years, Erie has marketed, supplied, and installed quality residential products that enhance and protect the home and improve the value of the homeowners’ most valuable asset. Founded in 1982, Erie has grown from its Midwest roots to become a national company that offers one-stop shopping for homeowners who understand that their home is their most valuable asset and are seeking quality and speed of service. Erie provides an end-to-end service and product solution to its customers by handling all aspects of the re-roofing process. From lead generation to final installation and warranty, Erie oversees everything from start to finish, giving their customers the peace of mind that is associated with doing business with a company that offers hands-on expertise throughout every phase of the customer experience. Erie Home was sold in September 2025 and is now a part of Leaf Home.
Partner Details
Sector: Consumer Products & Services
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Video Case Study
Growth Opportunity
When Gridiron partnered with Erie Home, the company operated in 29 locations (2020) across the United States. With less than 1% market share in an $80 billion total addressable market, Erie Home presented a significant opportunity for expansion. The company’s proven direct-to-consumer model, strong marketing engine, and customer-first approach provided a solid foundation for accelerated growth through new market expansion.
Gridiron Advantage
Gridiron’s expertise in home services and track record of scaling businesses positioned themselves as the partner of choice. Erie leveraged Gridiron’s Centers of Excellence to grow the business in three key areas: technology infrastructure, direct-to-consumer marketing capabilities, and new market expansion. Gridiron’s resources and the company’s investments in technology unified Erie’s operations under a single CRM platform, enabling data-driven decision making across all 91 locations today1. Erie’s marketing transformation strategy included expanding agency partnerships and managed marketing channels. Within 90 days of partnership with Gridiron, new digital marketing initiatives alone generated an additional $4 million in monthly revenue. Gridiron’s proven playbook for market expansion helped systematize new office openings, incorporating analytics for strategic location selection and standardized launch processes.
Winning Together.
Under Gridiron’s partnership, Erie has expanded to 91 locations across 42 states since 20212, with a proven playbook to open more than 14 new offices annually. The company has tripled EBITDA in three years3 while maintaining its customer-first culture. Erie’s new office expansion model delivers 5x return on investment within the first year, with initial investment payback in 3-4 months.
1As of February 2025
2As of February 2025
32024 YE
“There’s no limit to leveraging the amazing connections and talent within the Gridiron network and the wealth of knowledge found in its Centers of Excellence. ”
Jenilee Common
Erie Home
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