Gridiron Capital Expands Operating Partner Capabilities with the Addition of Mars Shah

Shah’s Diverse Operational Expertise Will Bring Valuable Talent and Resources to Gridiron’s Portfolio Partnerships

NEW CANAAN, CT, May 9, 2023 Gridiron Capital, LLC (“Gridiron Capital”), an investment firm focused on partnering with founders, entrepreneurs, and management teams, is pleased to announce that Mars Shah has joined the team as Gridiron’s newest Operating Partner and CEO in Residence. Shah is a C-Suite leader with deep experience in digitally transforming B2B and B2C companies as a CEO, President, and CFO of multiple VC and PE-backed businesses. His experience as a seasoned executive will further strengthen Gridiron’s Centers of Excellence and add value to the firm’s Thematic Areas of Expertise, including Auto Aftermarket and Residential Products and Services.

Before becoming an Operating Partner, Shah served as President of Driven Glass North America. His operating experience includes extensive management of 3,500+ professionals, M&A, global P&L management, and institutional fundraising. He has sector expertise that spans Retail/multi-unit, Automotive, B2B marketplaces, Consumer, FinTech, and Enterprise SaaS.

Tom Burger, Co-Founder and Managing Partner of Gridiron Capital said, “We are thrilled to welcome Mars to Gridiron’s accomplished team of Operating Partners. We have valued working with him, and we look forward to leveraging his extensive operational and transaction experience through partnerships with our portfolio companies.”

Kevin Jackson, Managing Partner added, “We have great respect for Mars, his entrepreneurial experience, and his proven track record of successful partnerships and exits across B2B and B2C companies. We are grateful to have Mars on the team and are confident that he will bring immediate value across the portfolio.”

About Gridiron Capital

Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services, and niche industrial segments in the United States and Canada. They help transform growing companies by winning together through hard work, partnerships grounded in shared values, and a unique culture that comes from hands-on experience building and running businesses. As a team led by former operators and entrepreneurs, we know what it takes to run successful businesses on a day-to-day basis. Additional information is available on the company’s website:


Gridiron Capital, LLC

Thomas A. Burger Jr., Co-Founder and Managing Partner

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