Rough Country

Back to Portfolio Back to Portfolio Company Overview Founded in 1986 and based in Dyersburg, Tennessee, Rough Country is a leading provider of branded aftermarket performance-enhancing products and accessories to the truck, Jeep and SUV enthusiast market. Catering to consumers’ passion for off-road and outdoor lifestyles, Rough Country offers superior value and best-in-class service to […]

Gridiron Capital Completes Sale of Rough Country

Gridiron Capital Logo Sign

New Canaan, CT, July 29, 2021 – Gridiron Capital, LLC (“Gridiron”), an investment firm focused on partnering with founders, entrepreneurs and management teams, today announced it has completed the sale of Rough Country (the “Company”) to TSG Consumer Partners. Gridiron Capital and Rough Country management will remain significant investors in the business, and the Company […]

2025
in Review

This year we celebrated two decades of partnership, growth, and value creation. Along the way, we built momentum through new platforms and add-ons, team growth, and well-earned recognition.

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