New Canaan, CT, October 24, 2012 — TharpeRobbins Company, Inc. (“TharpeRobbins”), a portfolio company of Gridiron Capital, LLC (“Gridiron”), is pleased to announce the acquisition of Hinda, Inc. (“Hinda”). Based in Chicago, IL, Hinda is an industry leading provider of incentive programs used to reward customer loyalty, encourage top sales performance, influence employee behavior and motivate company dealers and distributors. Hinda will operate as a subsidiary of TharpeRobbins and will be headed by Dave Peer, President of Hinda.
“This strategic merger combines the strengths of two companies built on innovation, customer service and flexibility,” said Brett Tharpe, Chief Executive Officer of TharpeRobbins. “Together we will strengthen our consultative services, diversify our awards mix and create new solutions to help our customers achieve higher levels of sales, customer loyalty, employee engagement and retention in an increasingly competitive environment.”
“The collective strength of our companies and our commitment to the incentive industry will provide clients with the best possible resources when implementing reward and recognition programs,” said Dave Peer, President of Hinda. “With TharpeRobbins’ expertise in the employee arena and Hinda’s expertise in the consumer, sales and channel programs, the products and services offered by each company naturally complement one another. It is an ideal fit.”
Mr. Thomas A. Burger Jr., Managing Partner, Gridiron Capital, LLC stated, “We are excited to support TharpeRobbins’ acquisition of Hinda and believe that TharpeRobbins is the perfect company to continue expanding Hinda’s legacy that has been built over four decades. The combination of the two companies creates a powerful player in the incentives industry.”
Chicago-based Hinda is one of the nation’s leading specialists in motivating employees and sales forces, and providing incentives to dealers, distributors, and clients. Hinda is a pioneer in the development and support of cutting-edge, web-based motivational programs, such as an innovative points-based auction. Hinda also provides prompt fulfillment of awards by maintaining its own warehouse and distribution center.
TharpeRobbins was formed in 2007 through the merger of The Tharpe Company, founded in 1981, and The Robbins Company, founded in 1892. For more than 100 years, TharpeRobbins’ rich history as an innovator has covered the breadth of managed reward and recognition programs. The company has built its reputation on developing recognition programs tailored to help its clients reach their employee attraction and retention goals. TharpeRobbins’ headquarters are located on a 25-acre campus in Statesville, North Carolina and include an extensive showroom and state-of-the-art distribution facility. The Attleboro, Massachusetts ISO-certified operations include creative services, software development and jewelry manufacturing.
About Gridiron Capital:
Gridiron Capital, LLC, headquartered in New Canaan, Connecticut, is a private equity firm focused on creating value by acquiring and building middle-market manufacturing, service and specialty consumer companies in the United States and Canada. The firm’s principals have historically achieved superior investment returns by employing a combination of strategic, operating and financial experience to provide portfolio companies with competitive advantages. Gridiron’s principals work closely with management teams to develop strategies for portfolio companies, as well as providing resources to execute business plans and build industry-leading companies. Additional information is available on the firm’s website at www.gridironcapital.com.