Company Overview

McKenzie is the leading taxidermy supply manufacturer and marketer in the United States.

Growth Opportunity

• Develop and roll out additional and more innovative products
• Pursue accretive tuck-in acquisition opportunities and consolidate taxidermy supply industry
• Develop contact databases and increase direct digital marketing
• Acquire and integrate Van Dyke’s, the number two player in the industry
• Implement LEAN and cost reduction initiatives across the Company

Gridiron Advantage

• Previous experience in new product development, tuck-in acquisitions, and the ability to leverage online marketing opportunities

Winning Together

• Gridiron supported more than 155% growth during their partnership with McKenzie
• Developed new product lines which had a meaningful impact and generated gross margins in excess of 50%
• Upgraded website, to provide access to the entire catalog, online ordering and customer service
• Acquired four tuck-in acquisitions in addition to the acquisition and integration of McKenzie’s largest competitor
• Opened a Western US warehouse, realigned the manufacturing and distribution footprint, consolidated facilities and achieved cost reductions in shipping, production, sourcing, and SG&A