Winning Together
LeafFilter™
HQ: Hudson, OH
Date of Investment: September 2016
Industry: Branded Consumer

COMPANY OVERVIEW

LeafFilter™ is a leading in-home direct to consumer sales platform offering branded and patented gutter protection solutions to homeowners across North America.


GROWTH OPPORTUNITY

  • Continue to build out gutter protection vertical through new product development, improved lead generation and efficiency, accelerated new office openings, and expanded installation capabilities
  • Launch new verticals that leverage LeafFilter™’s capabilities and provide value directly to the homeowner

GRIDIRON ADVANTAGE

  • Experience and prior successes enhancing leadership teams and building scalable organizations, focusing on talent recruitment and training, managing new product development, implementing digital marketing and data analytic practices, and third party trades management
  • Relevant and additive board members from Gridiron BOBE that bring expertise in direct to consumer, digital marketing, and other consumer sales and marketing disciplines

WINNING TOGETHER

  • Gridiron has supported more than 300% organic growth in two years
  • Supported leadership in promoting internal talent, expanding management capabilities and recruiting additional talent
  • Developed additional products, expanding market opportunity dramatically
  • Accelerated new sales office location openings from 3 to 10 per annum
  • Helped add and support capabilities to exponentially increase revenue from digital leads