Gridiron Capital’s Essential Cabinetry Group Adds Designer’s Choice to Executive Cabinetry and Tedd Wood Fine Cabinetry

NEW CANAAN, Connecticut, August 9, 2016 — Gridiron Capital, LLC (“Gridiron”), a private investment firm, is pleased to announce the acquisition of Designers Choice, Inc (“Designers Choice” or “the Company”).  Designers Choice joins Executive Cabinetry and Tedd Wood Fine Cabinetry in the Essential Cabinetry Group (“Essential”) portfolio.  With the addition of Designers Choice, Essential Cabinetry Group now offers a full line of full access, framed, and inset cabinetry at the stock, semi-custom, and custom cabinetry price points.

Designers Choice is a leading manufacturer of stock and semi-custom, face frame and full access cabinetry.  The Company has established a first class reputation for quality, product selection, and great customer service within its extensive dealer network.  Designers Choice will continue to operate out of its current manufacturing facilities in Rockledge, FL, after the acquisition.

“Designers Choice is a terrific addition to our Essential Cabinetry Group portfolio,” said Tom Burger, Managing Partner at Gridiron.  “Designers Choice has an impressive reputation for reliable manufacturing and quality, as well as top notch customer service.  We are excited to partner with Jim Murfin and the rest of his management team to build on their track record of success and expand the Designers Choice brand into new markets.”

“We are excited to have the opportunity to partner with Designers Choice,” said Essential’s Chief Executive Officer, Dave Romeo.  “Designers Choice is a best in class brand, with a highly skilled management and factory team.  Strategically, Designers Choice is a perfect complement to Tedd Wood Fine Cabinetry and Executive Cabinetry.  This acquisition gives the Essential Cabinetry Group great balance.”

“Never did I imagine, 38 years ago, that Designers Choice Cabinetry would grow into the company that it is today” said Jim Murfin, founder and President of Designers Choice Cabinetry.  “The opportunity to join Tedd Wood Fine Cabinetry and Executive Cabinetry, and leverage the combined strength  that these three companies could bring to the kitchen industry, made it clear that this partnership had unlimited potential. The entire staff at Designers Choice Cabinetry is excited to be working with Dave and the rest of the Essential Cabinetry Group team.”

About Designers Choice, Inc.:

Designers Choice, Inc., headquartered in Rockledge, FL, was founded by Jim Murfin in 1978.  The company manufactures stock and semi-custom cabinetry.  Designers Choice Cabinetry offers a wide variety of stains, paints, foils, textured melamine, and polyesters finishes with a track record of delivering excellent value to their customers.  Additional information is available on the company’s website at

About Tedd Wood, LLC.:

Tedd Wood, LLC., headquartered in Thompsontown, PA, manufactures custom and semi-custom premium cabinets.  With a team of skilled craftsmen, Tedd Wood Fine Cabinetry has a track record of delivering some of the finest cabinetry in the Eastern United States. Additional information is available on the company’s website at

About Executive Cabinetry, LLC:

Executive Cabinetry, LLC, headquartered in Simpsonville, SC, manufactures semi-custom and custom, full access kitchen and bathroom cabinetry. Executive Cabinetry is the only GREENGUARD Gold Certified residential kitchen and bath cabinet manufacturer in the United States.  In addition, Executive Cabinetry is an FSC Certified manufacturer, a KCMA Certified Manufacturer, and a KCMA Environmental Stewardship Certified Manufacturer. Additional information is available on the company’s website at

About Gridiron Capital, LLC:

Gridiron Capital, LLC, headquartered in New Canaan, CT, is a private equity firm focused on creating value by acquiring and building middle-market manufacturing, service and specialty consumer companies in the United States and Canada.  Gridiron’s principals work closely with management teams to develop strategies for portfolio companies, and to provide resources to execute business plans and build industry-leading companies. Additional information is available on the firm’s website at

Press Contacts:

Thomas A. Burger Jr., Co-Founder & Managing Partner – Gridiron Capital, LLC; (203) 972-1100 x222