Gridiron Capital Announces Investment in Dent Wizard

New Canaan, CT, April 14, 2015— Gridiron Capital, LLC is pleased to announce an investment in Dent Wizard International (“Dent Wizard” or “the Company”), the leading provider of cosmetic automotive reconditioning services in North America.  Headquartered in St. Louis, MO, Dent Wizard offers the most comprehensive product and service offerings in the industry. The Company provides its high quality services to a diverse set of over 5,000 customers including automotive dealerships, rental car companies, auctions, and insurers.

Dent Wizard’s comprehensive set of automotive reconditioning services includes paintless dent repair, paint repair, wheel restoration, interior repair and key services, and appearance protection plans. The company’s services create a compelling value proposition including helping customers to sell cars faster and at a higher profit, providing a compelling ROI for customers across channels. The company goes to market through a broad network of highly trained technicians and is the only player in the space with coverage across the U.S. and Canada.

Tom Burger, Managing Partner of Gridiron Capital stated, “We are excited to be partnering with an extremely strong team at Dent Wizard. We see numerous opportunities to work with them to build on their success and add value through our prior experience with outsourced services companies.”

Terry Koebbe, CEO of Dent Wizard stated, “We are proud of the growth that we have been able to achieve over the past several years as a standalone company and feel strongly that we are in the early stages of what we can accomplish. We are excited to partner with Gridiron Capital, whom we believe will help us accelerate our growth through their operational expertise and strong industry relationships.”

“With the industry’s most highly skilled technicians and as the only national provider of automotive reconditioning services, the Company can offer a value proposition that is unmatched by other players in the market,” said Kevin Jackson, Managing Director at Gridiron Capital. “The Company’s development of multiple service offerings has resulted in further differentiation and we see meaningful opportunities for further growth by selling additional services to existing customers,” added Will Hausberg, Principal at Gridiron Capital.

About Dent Wizard:
Dent Wizard International has been the leader in the development of Paintless Dent Repair (PDR) technology since its establishment in 1983, and today is North America’s leading provider of SMART Repairs (Small to Medium Area Repair Techniques).  Dent Wizard provides on-site reconditioning services and products to the automotive industry through its relationships with dealerships, auto auctions, body shops; rental companies and insurance companies.  Services include: PDR; minor paint; wheel repair; chip and scratch repair; bumper repair; headlight brightening; interior repair; locksmith services; exterior blackout; and hail damage repair.  Dent Wizard offers multiple branded programs and service plans that are sold through the major profit centers of the dealership: F&I, pre-owned and service departments.  An affiliate of Gridiron Capital, a private equity investment firm, St. Louis-based Dent Wizard operates throughout the United States and Canada.  For more information visit or call 800-DENT-WIZ.

About Gridiron Capital:
Gridiron Capital, LLC, headquartered in New Canaan, Connecticut, is a private equity firm focused on creating value by acquiring and building middle-market manufacturing, service and specialty consumer companies in the United States and Canada.  Gridiron Capital’s principals work closely with management teams to develop strategies for portfolio companies, as well as providing resources to execute business plans and build industry-leading companies. Additional information is available on the firm’s website at