Performance Health and Wellness Holdings, Inc. (“Performance Health”), a portfolio company of Gridiron Capital, LLC (“Gridiron”), and manufacturer and marketer of Thera-Band®, Biofreeze®, Perform® and Hygenic® branded products, is pleased to announce with the acquisition of Cramer Products, Inc. Cramer Products portfolio includes all branded products from Cramer®, Active Ankle®, Stromgren® and Cosom® and is widely viewed as the best and longest-established company supporting the athletic training, sports medicine and team markets. Cramer Products also reaches into retail, primarily through chain sporting goods stores, as well as into certain international markets.
“Combining Cramer Products with Performance Health provides benefit to both organizations, leveraging our complementary sales channels and go-to-market strategies,” stated Marshall Dahneke, President and Chief Executive Officer, Performance Health. “Each company will cross-promote and cross-sell the other’s product lines through their respective sales channels, taking advantage of each other’s market leadership and strong legacy brands while bringing better and broader offerings to our customers.”
This partnership joins two like-minded, value-based market leaders that support professionals and customers through education, research and innovative products. Bringing the two companies together will enhance the Performance Health brands in the athletic training and sports medicine markets while expanding the Cramer brands through Performance Health’s market-leading position in the chiropractic, physical therapy, occupational therapy, massage therapy and podiatry professions.
Mr. Kevin M. Jackson, Managing Director of Gridiron stated, “We are excited to support Performance Health’s acquisition of Cramer Products and believe that Performance Health is the perfect company to continue expanding Cramer Products’ legacy of innovation and quality that has been built over 95 years. The combination of the two companies creates a powerful player in the athletic training, sports medicine, rehabilitation and wellness market.”
About Cramer Products, Inc.
Cramer Products, Inc., headquartered in Gardner, Kansas, enjoys a 95-year legacy of effectively serving the Athletic Training (AT) and Sports Medicine (SM) communities. The Cramer brand began with a topical analgesic created by Frank and Chuck Cramer in 1918. Over the years the product portfolio expanded as the AT/SM professions developed and Cramer sought to stay in lock-step with their needs. In 1950, the Cramer brothers funded and helped organize the National Athletic Trainers’ Association (NATA), the leading US professional organization supporting and promoting AT/SM professionals. The Cramer name has long stood for excellence and innovation in sports medicine. www.cramersportsmed.com/
About Performance Health and Wellness:
Performance Health and Wellness, Inc., headquartered in Akron, Ohio, is the premier designer, manufacturer, and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, through leading national retailers, and in over sixty countries through a multi-national network of distribution partners. Founded in 1925 as Hygenic, Inc., the Company has had a long history of product innovation and success and has built strong brands including Thera-Band®, Biofreeze®, Perform®, and Hygenic®. www.performancehealth.com
About Gridiron Capital:
Gridiron Capital, LLC, headquartered in New Canaan, Connecticut, is a private equity firm focused on creating value by acquiring and building middle-market manufacturing, service and specialty consumer companies in the United States and Canada. Gridiron’s principals work closely with management teams to develop strategies for portfolio companies, as well as providing resources to execute business plans and build industry-leading companies. Additional information is available on the firm’s website at www.gridironcapital.com.